Welcome to Vula Vula Research


About Vula Vula

"Vula Vula” is a phrase pronounced ‘bula bula’ which means lets talk in xiTsonga. This encapsulates what we do everyday. We are a vehicle for communication and conversation between businesses and their target markets.

Founded in 2009 and re-established in 2014, the company’s core expertise and excellence is in the development and implementation of township market strategies through being uniquely positioned to provide consumer insights in the township market using a combination of digital and traditional market research methods.

We have presence in 187 townships across South Africa and we’re growing! Our research teams are conversant in all 11 official languages and possess both technical and social skills. We are committed to continuously immersing ourselves in the township, learning and understanding its ever-changing dynamics as we journey to be the market leader in South African Township Research.

Our Services


Primary Data Collection




Custom Research


Recruitment Services

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Our Research History

Custom Research

October 2018

Custom Research| Qual + Quant | Micro Enterprise | Township

informed a feasibility study to determine a volume-driven, more direct route to market in the traditional foods industry.

Recruitment+Data Collection

December 2019

HH| F2F | Quantitative | Food & Bev | Township/Urban

Informed the evaluation of simplified nutrition information labels on food products in SA

Data Collection + M&E

March 2017 to date

CATI| Digital | Quantitative | Township/Peri-Urban

informs the delivery of CFE program in vulnerable groups in SA society as mandated by S&I industry

Site Observations

October 2017

Workshop-based| Qualitative | SMME | Rural

informed an independent assessment of an investor education programme powered by the formerly FSB

Monitoring & Evaluation

April 2016

Mixed-method| Qualitative | Fin Lit

informed the development of a more focused approach towards the regulatory board’s Investor Ed program

Recruitment + Data Collection

June 2018

Mixed-method | Feasibility | FMCG | Township

informed the research & development for a product repositioning strategy and subsequent marketing communication strategy in the household detergent category

Recruitment + Data Collection

May 2016

Intercepts | Scientific | Consumer | Township

supported the exploratory research of the in-store consumer experience using mobile eye tracking and Galvanic Skin Response technology.

Data Collection

March 2015

Workshop-based| Qualitative | SMME | Township

Informed an independent assessment of an incubator supported by Jobs Fund through evaluating it’s effectiveness on entrepreneurs

Our Numbers


Reasearch Hours







Latest Posts

We’re updating our privacy policy

Tony Malgas

Vula Vula Research Services is an organizational member of the Southern African Marketing Research Association Read More

Vula Vula Covid-19 Survey

Tony Malgas

Got some spare time during this lockdown? Well you can win your share of R1000 Read More

Smart Procurement World Indaba

Tony Malgas

Vula Vula was a proud exhibitor at the 8th Annual Enterprise & Supplier development Expo Read More

Aslina Wines by Ntsiki Biyela

Tony Malgas

We chat to Ntsiki Biyela – multi-award winning, first black female winemaker in South African Read More

Our Clients