Services – Vulavula Research

What we do

We help companies gain market insights to inform strategic decision making.

We specialize in township and rural markets, catering to the often underserved lower LSM segment. Our expertise lies in gathering valuable insights from these communities, utilizing a combination of traditional consumer approaches and innovative digital solutions. Despite limited access to smartphones and high-speed internet, our unique footprint enables us to collect data effectively. By bridging the gap between traditional and digital methods, we deliver actionable insights that drive meaningful outcomes for our clients in these markets. Our commitment to understanding and meeting the specific needs of township and rural communities sets us apart, allowing us to provide comprehensive data collection, analysis, and interpretation services.

Our Services

Primary Data Collection

Data observed or collected directly from first-hand experience. An advantage of primary data is that it is specifically tailored to the research needs. Examples include online surveys, enumerations, in-depth interviews, focus groups & site observations.

Household Interviews

Highly qualitative
Specialized sampling
In depth conversations

Commuter Hubs

Best quantitative
Commuter markets
Economies of scale

SMME

Township
Formal
Informal

CATI and CAPI

Computer Assited Telephone interviews (CATI) consists of a telephonic interview between an individual and consumer and a trained professional within the organisation. These interviews are usually conducted from a central venue where the respondent is not easily accessible usually due to time and logistical constraints.

Consumer and a trained professional within the organisation. These interviews are usually conducted from central venue by means of a laptop or desktop computer.

Consumer Recruitment

The sourcing, identification and qualifying of suitable participants (or respondents) for market research study purposes. This is specifically tailored to the target market of the research study at hand and includes consumers all socio-economic living standards/classifications and race groups.

SMME Recruitment

Through our unique line of network companies, we are able to source for SMME owners and entrepreneurs to part take in various research studies to inform feasibility and viability studies across a wide range of industries.

Our custom solutions are tailored to meet specified research needs with turnkey services. We enable brands to converse directly with their valued customers. We help to unlock insights that assist brands in making informed market strategies based on sound research.