SPECIALTY IN DEVELOPMENT & IMPLEMENTATION OF TOWNSHIP MARKET STRATEGIES
"Vula Vula” is a phrase pronounced ‘bula bula’ which means lets talk in xiTsonga. This encapsulates what we do everyday. We are a vehicle for communication and conversation between businesses and their target markets.
Founded in 2009 and re-established in 2014, the company’s core expertise and excellence is in the development and implementation of township market strategies through being uniquely positioned to provide consumer insights in the township market using a combination of digital and traditional market research methods.We have presence in 187 townships across South Africa and we’re growing! Our research teams are conversant in all 11 official languages and possess both technical and social skills. We are committed to continuously immersing ourselves in the township, learning and understanding its ever-changing dynamics as we journey to be the market leader in South African Township Research.
Primary Data Collection
CATI and CAPI
HH| F2F | Quantitative | Food & Bev | Township/Urban
Informed the evaluation of simplified nutrition information labels on food products in SA
March 2017 to date
CATI| Digital | Quantitative | Township/Peri-Urban
informs the delivery of CFE program in vulnerable groups in SA society as mandated by S&I industry
Workshop-based| Qualitative | SMME | Rural
informed an independent assessment of an investor education programme powered by the formerly FSB
Mixed-method| Qualitative | Fin Lit
informed the development of a more focused approach towards the regulatory board’s Investor Ed program
Mixed-method | Feasibility | FMCG | Township
informed the research & development for a product repositioning strategy and subsequent marketing communication strategy in the household detergent category
Intercepts | Scientific | Consumer | Township
supported the exploratory research of the in-store consumer experience using mobile eye tracking and Galvanic Skin Response technology.
Workshop-based| Qualitative | SMME | Township
Informed an independent assessment of an incubator supported by Jobs Fund through evaluating it’s effectiveness on entrepreneurs