"Vula Vula” is a phrase pronounced ‘bula bula’ which means lets talk in xiTsonga. This encapsulates what we do everyday. We are a vehicle for communication and conversation between businesses and their target markets.
Founded in 2009 and re-established in 2014, the company’s core expertise and excellence is in the development and implementation of township market strategies through being uniquely positioned to provide consumer insights in the township market using a combination of digital and traditional market research methods.
We have presence in 187 townships across South Africa and we’re growing! Our research teams are conversant in all 11 official languages and possess both technical and social skills. We are committed to continuously immersing ourselves in the township, learning and understanding its ever-changing dynamics as we journey to be the market leader in South African Township Research.December 2019
HH| F2F | Quantitative | Food & Bev
informed the evaluation of simplified nutrition information labels on food products in SAJune 2018
Mixed Method | Feasibility | FMCG
informed research and development for product repositioning strategySector Socio-Economic
Workshop | SMME | Qualitative
informed an independent assessment of an investor education programme powered by the FSCA, formally known as the FSBOctober 2018
Mixed Method | Tourism | RMGT
informed the market perceptions of Scandinavia in relation to SA tourism & tradeDecember 2019
HH| F2F | Quantitative | Food & Bev
informed the evaluation of simplified nutrition information labels on food products in SAJune 2018
Mixed Method | Feasibility | FMCG
informed research and development for product repositioning strategySector Socio-Economic
Workshop | SMME | Qualitative
informed an independent assessment of an investor education programme powered by the FSCA, formally known as the FSBOctober 2018
Mixed Method | Tourism | RMGT
informed the market perceptions of Scandinavia in relation to SA tourism & trade24178
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