An in-depth interview is a private conversation held between an individual consumer and a trained staff member of a particular Research organization. In-depth interviews help to provide qualitative analysis wherein open-ended questions are asked by the interviewer and the respondent supplies preliminary information that helps to gain insight into the individual’s evaluation of specific material.
Focus group recruitment is the gathering of a homogenous group of individuals/persons with similar experience with a particular product or service. These groups delve into discussions on a specific subject matter and share their mutual or differentiated knowledge and experience in the subject matter. Focus groups allow for the free flow of opinions and ideas where the participants are provided with a platform to agree or disagree independently.
Ethnographic research is the on-site visit by a qualified researcher (also known as ethnographer) wherein the researcher pays a visit to the location or own environment of the subject person(s). It is a closely observational methodology to identify specific cultural traits in the consumer’s behaviour.
Data Collection – Field researchers are deployed to specified locations, ranging from sporting events, institutions, shopping centres, festivals and various other gatherings where they engage with consumers, fans, party members or other and take them through short surveys and gather/collect information. This can be conducted by means of a pen & paper (survey questionnaire) or via online with the use of smartphones and tablets..
Analysis & Reporting – The raw data collected by the field workers is then sent through to our Research facilities where it is measured, compared, and contextualised in such that it may be presented to the client in a summative report form enabling the client to readily integrate the findings towards the next stage of their research process.
Computer Assisted Personal Interviews (CAPI) consist of a face-to-face interview between an individual consumer and a trained professional within an organization. These interviews are usually conducted from a central venue by means of a laptop or desktop computer.
Computer Assisted Telephone Interviews (CATI) consist of a telephonic interview between an individual consumer and a trained professional within the organization. These interviews are usually conducted from a central venue where the respondent is not easily accessible usually due to time & logistical constraints.
Through our unique line of network companies, we are able to source for SMME owners and entrepreneurs to part take in various research studies to inform feasibility and viability studies across a wide range of industries.