About Vula Vula

"Vula Vula” is a phrase pronounced ‘bula bula’ which means lets talk in xiTsonga. This encapsulates what we do everyday. We are a vehicle for communication and conversation between businesses and their target markets.

Founded in 2009 and re-established in 2014, the company’s core expertise and excellence is in the development and implementation of township market strategies through being uniquely positioned to provide consumer insights in the township market using a combination of digital and traditional market research methods.

We have presence in 187 townships across South Africa and we’re growing! Our research teams are conversant in all 11 official languages and possess both technical and social skills. We are committed to continuously immersing ourselves in the township, learning and understanding its ever-changing dynamics as we journey to be the market leader in South African Township Research.



Our Research History


indepth

Data Collection

December 2019

HH| F2F | Quantitative | Food & Bev

informed the evaluation of simplified nutrition information labels on food products in SA
indepth

Recruitment +Data Collection

June 2018

Mixed Method | Feasibility | FMCG

informed research and development for product repositioning strategy
indepth

Site Observations

Sector Socio-Economic

Workshop | SMME | Qualitative

informed an independent assessment of an investor education programme powered by the FSCA, formally known as the FSB
indepth

Data Collection

October 2018

Mixed Method | Tourism | RMGT

informed the market perceptions of Scandinavia in relation to SA tourism & trade
indepth

Data Collection

December 2019

HH| F2F | Quantitative | Food & Bev

informed the evaluation of simplified nutrition information labels on food products in SA
indepth

Recruitment +Data Collection

June 2018

Mixed Method | Feasibility | FMCG

informed research and development for product repositioning strategy
indepth

Site Observations

Sector Socio-Economic

Workshop | SMME | Qualitative

informed an independent assessment of an investor education programme powered by the FSCA, formally known as the FSB
indepth

Data Collection

October 2018

Mixed Method | Tourism | RMGT

informed the market perceptions of Scandinavia in relation to SA tourism & trade

Our Work

Our Numbers


24178

Reasearch Hours

6594

Interviews

77

Researchers

187

Townships